*This is the one-hundred and thirty-ninth post in an on-going chronicle dubbed the Great Wisconsin Brewery Tour. Follow the journey here.*
Noble Roots Brewing Company
2790 University Ave
Green Bay, WI 54311
(920) 489-2874
Visit date: 11/18/2017
Quick Hits:
1) How many different beers?
8 on tap plus 2 specials.
2) How long operational?
Since early 2017.
3) Why? (here, this, etc)
Began homebrewing after a trip to Europe, encouragement from local brewers.
4) Distribution?
Self-distribute locally.
5) What sets you apart?
They build their brand primarily through the taproom, which is all family-run.
6) How did you get your name?
Refers to the family and beer heritage.
Noble Roots Brewing Company in Green Bay, WI. All photos by Joe Powell for The Squeaky Curd.
They say that blood is thicker than water, but the family-run Noble Roots Brewing Company on Green Bay’s east side is showing that blood may be just as thick as beer.
The dimly-lit, ambiance-heavy Noble Roots taproom may initially give the impression that this is some fancy, small-plates restaurant; instead, the room lights up with the boisterous laughter and conversation of a packed-house full of beer drinkers. Friendly, familial enjoyment of beer is what co-owner Jordan Sullivan was going for.
“We want to center our experience around our taproom.” – Jordan
We enjoyed 8 of their own beers while soaking in the taproom:
Hapsburg Pretender American Blonde Ale
Earthy, a little peaty, but very poundable.
Blonde Belgian Ale
That glorious floral aroma tinged with soothing alcohol. Mmm.
Mackinac Island Amber
You’ll notice the unique addition of ginger & orange peel right away. It’s a remix on the traditional Amber, leading our mind to beaches and bonfires.
High Climber Session IPA
Session is the key here; an all-day IPA, with enough bitterness to hold your interest glass after glass.
Noble Roots IPA
Citra hop-forward, but crisp and friendly to the palate.
Cardinal Red IPA
Is it malty or is it hoppy? This novel Red IPA waffles between caramel sweet & bitter citrus with ease.
Eastbound and Brown American Brown Ale
Notes of rye and walnut before the coffee breaks through.
Midnight Confection Chocolate Stout
Sure, its got chocolate. But heavy cream, dry nuttiness, and black pepper make their cases too.
If it seems like a lot of people here are almost related, it’s because they are. On a trip to Europe a decade ago, Jordan, his father-in-law, and his brother-in-law tasted interesting hand-crafted beers that they knew would be a hit back in the States. With some encouragement from a nearby brewing competitor, the homebrewing family set up shop aiming to be the “neighborhood brew”.
Nearing a year into their venture, the Noble Roots Brewing Company taproom is often full of neighbors, locals, and the odd beer-blogger, all of whom become part of the Noble family once one of the relatives behind the bar slings them a beer.
