Back on August 30th, 2018, I wrote an article about the exorbitant beer price increases I saw while attending the new Fiserv Forum’s Open House. That full article can still be found here.
Minutes after posting that article on social media, Fiserv Forum’s official Twitter account roasted me hard:
Screenshots from Twitter. All other photos by Joe Powell for The Squeaky Curd.
As a (semi-) reputable local (editorial-) news organization, we immediately updated our article to reflect the new information direct from Fiserv Forum: the $10 beers at the Open House would not be the norm, but instead $6 beers would be found at Bucks games once the season started.
Where my $6 beers at, bro?
On October 29th I attended my first Bucks game in the new arena, watching them utterly dominate a very good Raptors team. The atmosphere, the seating, the food, and the team were all engrossing. The only thing missing: $6 beers.
I walked around the Main and Upper Concourses of Fiserv Forum and stopped at every single stand that offered beer, in search of anything priced below $10. I bring you a 100% exhaustive list below of my findings:
Rolling Beer Stand (multiple)
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
Generic Bar (multiple)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
12oz Craft Cans = $10
Sobelman’s Burgers (x3)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Canal Street Pizzeria (x3)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Leinenkugel’s Lodge
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
Craft Beer Bar (multiple)
16oz Domestic Cans = $10
16oz Craft Cans = $12
12oz Craft Cans = $10
The Laughing Taco
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Drink Wisconsinbly
16oz Draft Craft = $12
16oz Craft Cans = $12
12oz Craft Cans = $10
Gold Rush Chicken (x2)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Klement’s Sausage (x2)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Miller Bar
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
Iron Grate BBQ Co.
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
Jack Daniel’s Bar
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
12oz Craft Cans = $10
Coors Silver Bullet Bar
24oz Draft Domestic = $11
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
Panorama Club Bars (x2)
24oz Draft Domestic = $11
16oz Draft “Craft” = $12
16oz Domestic Cans = $10
16oz “Craft” Cans = $12
12oz Craft Cans = $10
I held off on publishing my findings, having been burned once before. Instead, I reached out to both the Bucks organization and Fiserv Forum’s Twitter directly. Neither has since responded to my inquiries.
So here I am ensuring that the whole world knows my unequivocal findings: there is no (alcoholic) beer at Fiserv Forum priced below $10, regardless of size.
However, there are 9 bubblers available for free.
Original article from August 30th here. I have since deleted the original updates made to it, as our current research shows they were incorrect.